In early July 2024, a prominent Ukrainian scientist, educator and historian of medicine, Professor Yaroslav Volodymyrovych Ganitkevych, celebrated his 95th birthday. A Doctor of Medicine, a full member of the Shevchenko Scientific Society (SSS) and an honorary member of the Ukrainian Medical Society (UMS), he left a memorable mark in Ukrainian medicine. His numerous works on the history of medicine, scientific heritage, and active work in medical
education have become significant assets for science and society.
Keywords: Yaroslav Ganitkevych, history of medicine, Shevchenko Scientific Society (SSS),
SSS Medical Commission 

The report provides an overview of the international scientific and practical conference “Immunology, Allergology, Rheumatology in the World and Ukraine: Current Realities and Challenges” (Christmas Readings in Lviv), which took place on November 27– 28, 2024, and was dedicated to the 240th anni versary of Danylo Halytsky Lviv National
Medical University. The event brought together specialists from various regions of Ukraine and abroad, and its scientific program covered a wide range of topical issues in clinical immunology, allergology, and rheum
atology. Particular attention was given to the multidisciplinary approach to patient management under martial law conditions, the introduction of innovations in healthcare, and current treatment protocols. This review
focuses on key presentations and topics that reflect the current challenges and emerging trends in the development of respective fields.
Keywords: Christmas Readings 2024; modern allergology; clinical immunology; rheumatological diseases; bronchial asthma; allergen - specific immunotherapy; sublingual allergoids; recurrent infections in children; innovations; medicine of Ukraine and the world.

The recent experience of using social media by the Ukrainian scientific and medical journal "Proceedings of the Shevchenko Scientific Society. Medical Sciences" DOI: 10.25040/ntsh (Medical Sciences) is presented, which have become important tools for increasing the visibility of medical journals. Social media have become an important tool for enhancing the visibility of medical journals. Social media facilitate the dissemination of knowledge, promote publications, engage audiences, and support the development of professional communities. Platforms such as LinkedIn, Facebook, and X (formerly Twitter) enable the formation of networks among authors,
reviewers, and readers, help disseminate content, and contribute to establishing a positive image of the journal. Graphic abstracts are a promising tool for visual communication; however, they require standardized styles and the availability of consistent templates. A successful social media presence requires clear branding, high-quality content, bilingual communication, and a strategic approach. Although social media activity does not automatically lead to increased citation rates, it contributes to author promotion and the expansion of the journal’s reach. The mission of the "Medical Sciences" journal is to establish a global scholarly presence, foster open communication,
and support Ukraine especially during wartime through scientific dialogue.
Keywords: medical science, medical journals, visual abstract, scientific writing, social media,
communication, scientific publishing, journal club

У статті здійснено опис текстової категорії «адресатність» в комунікативному і прагматичному аспектах. Подано типи адресатів, їхні дискурсивні вияви та особливості у словесному цілому крізь призму заголовків, присвят, епіграфів. Здійснено класифікацію адресатів за зовнішньотекстовими / внутрішньотекстовими ознаками.
Ключові слова: адресат, комунікація, маніфестація дискурсивна, текст, текстова категорія, тип адресата.

УДК 81’42

Стаття продовжує низку публікацій автора, присвячених теорії тексту. Розкрито семантико-прагматичний вимір віршованих словесних цілих, визначено типологічні ознаки текстових категорій та їхнє мовне вираження у структурі поезій Володимира Тимчука.
Ключові слова: інтертектуальність, інформативність, зв̕язність, цілісність, текст, категорія тексту, семантика, прагматика.