The recent experience of using social media by the Ukrainian scientific and medical journal "Proceedings of the Shevchenko Scientific Society. Medical Sciences" DOI: 10.25040/ntsh (Medical Sciences) is presented, which have become important tools for increasing the visibility of medical journals. Social media have become an important tool for enhancing the visibility of medical journals. Social media facilitate the dissemination of knowledge, promote publications, engage audiences, and support the development of professional communities. Platforms such as LinkedIn, Facebook, and X (formerly Twitter) enable the formation of networks among authors,
reviewers, and readers, help disseminate content, and contribute to establishing a positive image of the journal. Graphic abstracts are a promising tool for visual communication; however, they require standardized styles and the availability of consistent templates. A successful social media presence requires clear branding, high-quality content, bilingual communication, and a strategic approach. Although social media activity does not automatically lead to increased citation rates, it contributes to author promotion and the expansion of the journal’s reach. The mission of the "Medical Sciences" journal is to establish a global scholarly presence, foster open communication,
and support Ukraine especially during wartime through scientific dialogue.
Keywords: medical science, medical journals, visual abstract, scientific writing, social media,
communication, scientific publishing, journal club

On December 13–15, 2023, the International Medical Forum (IMF) “Medicine of Ukraine and the World: Fundamentals, Realities and Strategic Prospects” was held in Lviv, during which the 12th Christmas Readings on Immunology and Allergology took place. The event was dedicated to the 150th anniversary of the Shevchenko Scientific Society & the 125th anniversary of the Medical Commission of the Shevchenko Scientific Society [1]. The article highlights key aspects of the plenary session “Improving Patient Access to Treatment in Ukraine: Challenges and New Opportunities for Pharmaceutical Provision in Wartime Conditions”, which was organized within the framework of the International Medical Forum by a strong delegation from the State Expert Center of the Ministry of Health of Ukraine.