УДК: 004.8:61:34:17

Застосування ШІ відкриває нові можливості для діагностики, лікування та прогнозування захворювань, надаючи медичним працівникам інструменти для прийняття більш точних і своєчасних рішень. Однак, разом з перевагами виникають значні виклики, зокрема щодо правового регулювання та етичних норм. Наголошено на необхідності створення комплексного підходу, що поєднує правове, етичне та технічне регулювання для ефективного впровадження ШІ у медичну практику. Забезпечення високих стандартів якості даних, прозорості алгоритмів і підзвітності розробників сприятиме безпечному та етичному використанню ШІ, що покращить якість медичних послуг та підвищить загальний рівень охорони здоров'я.

Human autonomy in the field of healthcare as one of the fundamental principles in medical practice, the value of legal medicine and a tool for the formation of a human-centered healthcare system has been researched. Medical sorting and autonomy in decision-making have been considered, clinical and priority triage has been allocated, key principles of priority sorting have been proposed. It has been found out that the principle of autonomy in priority medical sorting is subject to significant restrictions, which negatively affect the observance of human rights in the field of healthcare. It has been noted that ensuring the individual mobility of persons with disabilities with the maximum possible degree of their autonomy, independence from outside assistance will guarantee the constitutional principle of equality of all people in their rights and freedoms. 

The spectrum of definitions of the notion “medical tourism” has been outlined based on the results of the original review, and the authors’ vision of the said definition has been proposed. The WMA Statement on Medical Tourism has been analyzed and general principles for the functioning of medical tourism have been identified. The basic provisions for patients receiving services in the field of medical tourism and physicians involved therein have been crystallized on the basis of the said Statement. The experience of foreign countries in which the outlined sphere of tourism is actively developing, and which have the recognition of quality by WHO, has been covered. Authors’ axioms for the development of medical tourism, which can be useful for any country that is willing to build legal medical tourism, have been proposed. 

The recent experience of using social media by the Ukrainian scientific and medical journal "Proceedings of the Shevchenko Scientific Society. Medical Sciences" DOI: 10.25040/ntsh (Medical Sciences) is presented, which have become important tools for increasing the visibility of medical journals. Social media have become an important tool for enhancing the visibility of medical journals. Social media facilitate the dissemination of knowledge, promote publications, engage audiences, and support the development of professional communities. Platforms such as LinkedIn, Facebook, and X (formerly Twitter) enable the formation of networks among authors, reviewers, and readers, help disseminate content, and contribute to establishing a positive image of the journal. Graphic abstracts are a promising tool for visual communication; however, they require standardized styles and the availability of consistent templates. A successful social media presence requires clear branding, high-quality content, bilingual communication, and a strategic approach. Although social media activity does not automatically lead to increased citation rates, it contributes to author promotion and the expansion of the journal’s reach. The mission of the "Medical Sciences" journal is to establish a global scholarly presence, foster open communication, and support Ukraine especially during wartime through scientific dialogue.
Keywords: medical science, medical journals, visual abstract, scientific writing, social media, communication, scientific publishing, journal club.