From December 13 to 15, 2023, the International Medical Forum (IMF) “Ukrainian and Global Medicine: Basics, Reality, and Strategic Prospects” was held successfully. Within the framework of this forum, the 12th Christmas Readings on Immunology and Allergology were held. The event was dedicated to the 150th anniversary of the Shevchenko Scientific Society (SSS), the 125th anniversary of the Medical Commission of the SSS, and the 25th anniversary of the Department and Center of Clinical Immunology and Allergology. Event hosts were the Medical Commission of the Shevchenko Scientific Society and Danylo Halytsky Lviv National Medical University. Despite difficult times for Ukraine, the event did not lose its leadership positions in terms of the number of speeches and the diversity of the agenda, and the vast geography of speakers and specialist attendees distinguished it. More than 400 speakers, about 1,000 listeners, and more than 1,200 online participants participated in the event. During three days, international experts from the USA, Canada, UK, Italy, Spain, Denmark, Slovakia, Sweden, Germany, Austria, and Poland, and leading scientists and experts for Ukraine delivered more than 300 speeches.

In early July 2024, a prominent Ukrainian scientist, educator and historian of medicine, Professor Yaroslav Volodymyrovych Ganitkevych, celebrated his 95th birthday. A Doctor of Medicine, a full member of the Shevchenko Scientific Society (SSS) and an honorary member of the Ukrainian Medical Society (UMS), he left a memorable mark in Ukrainian medicine. His numerous works on the history of medicine, scientific heritage, and active work in medical
education have become significant assets for science and society.
Keywords: Yaroslav Ganitkevych, history of medicine, Shevchenko Scientific Society (SSS),
SSS Medical Commission 

The recent experience of using social media by the Ukrainian scientific and medical journal "Proceedings of the Shevchenko Scientific Society. Medical Sciences" DOI: 10.25040/ntsh (Medical Sciences) is presented, which have become important tools for increasing the visibility of medical journals. Social media have become an important tool for enhancing the visibility of medical journals. Social media facilitate the dissemination of knowledge, promote publications, engage audiences, and support the development of professional communities. Platforms such as LinkedIn, Facebook, and X (formerly Twitter) enable the formation of networks among authors,
reviewers, and readers, help disseminate content, and contribute to establishing a positive image of the journal. Graphic abstracts are a promising tool for visual communication; however, they require standardized styles and the availability of consistent templates. A successful social media presence requires clear branding, high-quality content, bilingual communication, and a strategic approach. Although social media activity does not automatically lead to increased citation rates, it contributes to author promotion and the expansion of the journal’s reach. The mission of the "Medical Sciences" journal is to establish a global scholarly presence, foster open communication,
and support Ukraine especially during wartime through scientific dialogue.
Keywords: medical science, medical journals, visual abstract, scientific writing, social media,
communication, scientific publishing, journal club

У статті здійснено опис текстової категорії «адресатність» в комунікативному і прагматичному аспектах. Подано типи адресатів, їхні дискурсивні вияви та особливості у словесному цілому крізь призму заголовків, присвят, епіграфів. Здійснено класифікацію адресатів за зовнішньотекстовими / внутрішньотекстовими ознаками.
Ключові слова: адресат, комунікація, маніфестація дискурсивна, текст, текстова категорія, тип адресата.