The aim. Research on the peculiarities of the use of modern motivational tools by domestic employers in the pharmaceutical industry (including training and involvement of pharmaceutical specialists in social projects).

Materials and methods. An anonymous online survey in the Google Form was conducted from April 3, 2021 to November 1, 2021 on the social network "Facebook" (including in four pharmaceutical groups of this network). Methods: analysis, synthesis, and generalization.

Results of the research. The main motivating factors of respondents and the main motivational tools used by employers in the pharmaceutical industry have been identified. The state of training and education during professional activities and the evaluation of their effectiveness by respondents have been studied. Professional and motivational-psychological trainings are in the lead in the ranking of educational projects (75.2 % of respondents). The methods of evaluation of pharmaceutical specialists used by employers in the pharmaceutical industry have been generalized. The attitude of respondents to the participation of employers in the pharmaceutical industry in social and charitable projects has been studied. Most respondents (67.5 %) positively perceives the participation of employers in social and charitable projects, for some of them this is a motivational advantage when choosing a place of work.

Conclusions. An online survey of 508 pharmaceutical professionals, conducted in a Google Form has allowed us to establish the features of current motivational approaches used today in pharmaceutical organizations and the attitude of respondents to them. It has been found that such motivational tools as trainings (innovative form of education) (55.1 %), as well as material forms of incentives (73.2 %) are widely used. At the same time, the main topics of the trainings are regarding the professional aspects of activity. An important factor in the life of a pharmaceutical organization is its social and charitable work, which forms a positive attitude towards it on the part of pharmaceutical professionals, and sometimes serves as a motivational advantage in choosing a place of work

The aim. Study of the attitude of parents with medical and pharmaceutical and other educations to vaccination of their children from the point of view of social pharmacy.

Materials and methods. An anonymous online survey of 1,566 respondents (of whom 302 are parents with medical and pharmaceutical education) on the Google Form online service in the Viber mobile application and on the Facebook social network, which was conducted from September 16, 2021 to October 6, 2021.

Methods of analysis, synthesis and generalization were used.

Results. A high degree of commitment to vaccination among the respondents was established (almost 9 out of 10 parents). 26.1 % of respondents motivate the refusal by the inadequate quality of vaccines, 25.7 % consider vaccination to be inappropriate; 24.3 % do not administer preventive vaccinations to children due to their unsatisfactory state of health; 20.4 % - due to possible side reactions. 67.1 % of parents are interested in the composition of vaccines, 95.6 % know the symptoms and complications of the diseases for which vaccination is carried out, and 96.6 % - side effects after vaccination, although 74.5 % want to receive more information about possible complications. At the same time, there are slightly fewer supporters of vaccination among respondents with medical and pharmaceutical education than among respondents without such education, although this difference is not statistically significant. However, depending on the education, significant differences (more than 10 %) were observed among the respondents regarding interest in the composition of vaccines, adherence to vaccination against COVID-19 of their children older than 12 years and the opening of vaccination points in pharmacies.

Conclusions. It was found that to increase the level of awareness of medical and pharmaceutical professionals regarding vaccination, it is necessary to optimize educational professional programs and curricula for their training. It is shown that increasing the level of their knowledge will increase the commitment of parents with other education to children's vaccinations. The need to expand the professional role of pharmacists by involving them in vaccinations has been confirmed

Due to the Russian invasion, which started on 24 February 2022, the Ukrainian healthcare system is facing multiple challenges. A great number of healthcare facilities have been destroyed, while availability of other ones is often limited due to a lack of qualified medical staff. Certain services, e.g. cancer therapies, have been seriously disrupted. Moreover, millions of Ukrainians with chronic conditions are also suffering as due to war-related problems with execution of their long-term therapies. Availability of drugs is particularly limited in the occupied regions. According to the national statistics, as of 18 August 2022, about 505 pharmacies were damaged in Eastern Ukraine and 47 completely ruined. Moreover, the invaders have been blocking humanitarian aid provided to these territories by the Ukrainian government or other countries. Fortunately, in the areas controlled by the Government of Ukraine, the acute shortage of medicines, observed at the beginning of the war, has already been eliminated. Nevertheless, not all drugs are now fully available, even in the areas where no military attacks occur. The economic availability of drugs is also profoundly influenced by the significant increase in the cost of medications and the fall in average salaries. The Government of Ukraine is trying to minimise the impact of these war-related challenges by adopting a new legislation. This includes, among others, simplification of procedures for licensing, quality control and import of medicinal products to Ukraine. Other measures involve securing displaced people with the option of benefiting from local healthcare facilities, broadening the scope of the ePrescription system, authorizing primary care doctors to issue prescriptions to refugees, increasing the number of drugs reimbursed for long-term therapies, etc. These solutions, however, cannot balance all the harmful consequences the war in Ukraine brings in terms of maintenance of long-term therapies. Therefore, in order to minimise this negative impact, Ukraine still needs urgent international support in this area.