The recent experience of using social media by the Ukrainian scientific and medical journal "Proceedings of the Shevchenko Scientific Society. Medical Sciences" DOI: 10.25040/ntsh (Medical Sciences) is presented, which have become important tools for increasing the visibility of medical journals. Social media have become an important tool for enhancing the visibility of medical journals. Social media facilitate the dissemination of knowledge, promote publications, engage audiences, and support the development of professional communities. Platforms such as LinkedIn, Facebook, and X (formerly Twitter) enable the formation of networks among authors, reviewers, and readers, help disseminate content, and contribute to establishing a positive image of the journal. Graphic abstracts are a promising tool for visual communication; however, they require standardized styles and the availability of consistent templates. A successful social media presence requires clear branding, high-quality content, bilingual communication, and a strategic approach. Although social media activity does not automatically lead to increased citation rates, it contributes to author promotion and the expansion of the journal’s reach. The mission of the "Medical Sciences" journal is to establish a global scholarly presence, foster open communication, and support Ukraine especially during wartime through scientific dialogue.
Keywords: medical science, medical journals, visual abstract, scientific writing, social media, communication, scientific publishing, journal club.

2023 marks the 125th anniversary of the foundation of the Medical Commission of the Shevchenko Scientific Society’s publication, whose successor today is the journal Proceedings of the Shevchenko Scientific Society. Medical Sciences (Medical Sciences, ISSN 2708-8634; eISSN 2708–8642). Dr Eugen Ozarkevych, the founder and later the Chair of the Shevchenko Scientific Society’s Medical Commission in Lviv, initiated the publication of the scientific and practical journal “Medical Collection” («Лікарський збірник») in 1898. The journal’s primary purpose was to promulgate scientific achievements in the field of medicine in Ukrainian and to create Ukrainian medical terminology. This format allowed the reader to review scientific achievements in fundamental and clinical medicine, current medical problems, and new methods to in the prevention, diagnosis and treatment of various diseases. Ukrainian professional medical terminology was presented in this journal for the first time. Throughout its existence, this oldest medical journal, Medical Sciences, remains faithful to its historical multidisciplinary orientation. During the information and Russian war on the territory of Ukraine, Medical Sciences serves as a national heritage of Ukraine. It is recognized by international partners and indexed in scientometric bibliographic databases such as Scopus, Copernicus, Directory of Open Access Journals (DOAJ), and Google Scholar. As an Open Access Journal, it is read in 155 countries of the world.
Keywords: Shevchenko Scientific Society, Medical Commission of the Shevchenko Scientific Society, Medical Bulletin, Proceedings of the Shevchenko Scientific Society. Medical Collection. Medicine and Biology. New Series, Proceedings of the Shevchenko Scientific Society. Medical Sciences.